Bringing together thousands of customers? A two-day user conference may be right for you. Are you driving awareness of a new product? A one-day event with keynote may make sense. Is your event local? Or, will it be hosted in a destination? Start to create a shortlist of cities and venues that make sense for your event. Are your attendees coming from around the country or is this a local event? You’ll also want to keep your attendees’ demographics in mind as you plan. Will this be a 100 person event, a 1,000 person, or 10,000 person event? You should begin to think about size.
While not set in stone, you should lay out preliminary event details including: Your scope should offer key details and point to how you will achieve your outlined goals. With your goals and objectives in place, you can create a preliminary scope of the event. Increase social media mentions/follows/reposts during the event.Receive 100 preorders for upcoming product.Increase revenue by 25% from the last event.Increase registration 10% from the last event.Here are a few examples of event objectives: In planning any event, you should identify a set of objectives that will support your ultimate goal. Are you looking to:ĭrive new sales? Support a product launch? Increase brand awareness? Or maybe, you have a combination of multiple goals? Determine what you are looking to accomplish and how this event will help you do that. This is the why that spurred you to plan an event in the first place. You should answer this question: What the ultimate goal for this event? Define goals and objectivesīefore jumping right into the logistics like venue or speakers, you should spend time identifying the purpose and reason for planning this event. Want some more support? We’ve also put together an easy-to-use checklist that provides a framework while planning your next event.
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