In other situations, fraudsters may use form bots simply to create fake leads for you. When you put a free downloadable pdf behind a data collection form, form bots will fill the available fields with fabricated answers so they can access your information. Yes, they are technically a form of spam bot. These answers may be real, stolen user data, or complete gibberish. When found, the bots populate the fields with pre-programmed data and submit. Here is how form bots work: they crawl your website, searching the code that indicates a form field. They access sites autonomously and bombard the available forms with spam information for the purpose of accessing restricted/gated content.
What is a form bot?Ī form bot is a bot program specifically designed to fill out forms on your website. What exactly is a form bot, why is it a problem, and how can you stop them from disrupting your business? Let’s get into all of that. Imagine that you launch a new lead magnet campaign and invest as much as possible in pushing it – PPC ads, influencer marketing, the works.īut instead of pulling in high-quality leads that match your investment, your forms are bombarded with fake leads or, worse, the info of real individuals who have no actual interest in your offer. But bots can turn all of that upside down and make your lead generation forms useless. They allow your visitors to indicate interest in your offer, opt-in to special services, and provide useful feedback without additional effort.
Forms are critical to lead generation, site engagement, and even user research.
0 kommentar(er)
